It was 7:55 on a Monday evening and my phone begins ringing, alerting me to watch the Marc Jacobs fashion show live on his site. Being a major fan of the designer I decided to turn on my computer. At 8 PM promptly and for 10 minutes following I was able to watch the most alluring fashion show and felt as if I was there in person. Later in the evening I returned to the site to find the live viewing as non existent and realized that I had actually seen the Marc Jacobs for the Spring/Fall 2010 collection at New York’s Fashion Week live from my computer. Most people can not get into such exclusive shows and if you can it is an honor. “If you are in the first three rows you’re in the game,” Kelly Cutrone explains. I had a front row seat; does this mean that I’m in the game? From being able to view such a show the likes of Madonna and the Olsen twins may not be so kean to the change as their status at the show would not have as much prestige. However, a “source insists that it’s all about the Benjamins: More viewers means more followers, which will hopefully translate into more money.” I believe that by making the viewing of runway shows more accessible, there will be more consumers that have an opportunity to see the products and there will be a larger group of people interested in buying the product. Overall, this is a great idea from a leading designer, Marc Jacobs and an innovation that integrates the current economy with convenience in this new trend that will hopefully escalate.